Wheat is a Danish children's clothing brand that was founded in 2002 with a clear mission: to create clothing that allows children to play, discover, and grow freely in comfort and style.
The brand offers an extensive collection of essentials for the little ones, from rompers, bodysuits, and trousers to soft sweaters, jackets, and accessories, all inspired by timeless Scandinavian design with soft colours, hand-drawn prints, and a focus on functionality.
Sustainably & Safely Produced
Wheat actively works towards sustainability and responsible textile use. Many products are made from GOTS-certified organic cotton, which means the cotton is grown without harmful chemicals and according to strict environmental and social criteria. Additionally, Wheat often uses GRS-certified recycled materials, OEKO-TEX® Standard 100-certified fabrics that do not contain harmful substances, and mulesing-free merino wool.
The brand also seeks ways to reduce environmental impact, for example, through fluorine-free water-repellent finishes (BIONIC-FINISH® ECO) on technical clothing and attention to production conditions in the supply chain.
Why choose Wheat:
- Scandinavian design with soft colours and fine details
- Comfortable, durable basics for babies and young children
- Many items made from organic cotton and safe materials
- GOTS, GRS, and OEKO-TEX® certifications for quality and safety
- Designed to last and enable active play
Wheat – stylish, safe, and sustainable clothing that perfectly suits your little one's first adventures.